Big data has been the source of amazing analytics and the progress of many organizations is directly associated with its correct processing however before you decide to enjoy the big data ride, you must devise the practices to deal with it just the way you do to govern the small data. The tools that are resourced to get small data under control can be manipulated and redesigned to regulate the big data as well. The best practices constitute:
Management: Make an effective strategy to regulate and monitor the roles and resources.
Disaster control: If a disaster strikes and the platform is interrupted, get it back to the operational status as early as possible.
Optimization: Fix the functioning of all tools to streamline processes.
Backup: Make a mechanism to restore your data effectively and reliably.
Security: Don’t leave any security loopholes for the hackers. Create authentication, and permissions for access.
Control: Strategize controls for the development and creation of data.
Automation: Get all resources on a seamless and united interface.
Archiving: Keep the history of all your data for credible analyses.
Availability: Ensure that the platform is always available and functional.
All these practices are already being used in the small data management and have a proven track record of bringing in success. The big data handlers can also draw benefit from them by their correct implementation.
A CRM system can help organizations deal effectively with their complex data since it has a systematic architecture to segment customers and the customer touch points like social media, email, internet etc. For organizations of all sizes it is important to have metrics that can help them determine the outcomes of their marketing efforts i.e. ROI and decide on putting additional investment in the CRM systems. The complex data analytics can help you get your metrics straight using a CRM system since you can get reports, probability of closing deals, the ratio of the lost lead and all other data-related to your business in the unified interface of your CRM system.
The data processing tools in a CRM collectively form a business intelligence system that heralds all the useful information required to make important decisions and maintain the useful practices in your organization. And this is not the only leverage of the data analysis tools of your CRM, most importantly you can use your CRM metrics to tailor a fruit-bearing customer experience with better engagement and get your brand a concrete recognition in the market.